I have to confess, I had a really mixed reaction to it. At first, I was like, "Wow, finally make-up that accounts for my ethnic background!" Then I was like: "Ew, does that really say Chai Cheek Color [1] and Moroccan Mystique Lip Veils [2]?”

The make-up, which is runs mid-range to pricey, seems like good quality and Vadhera [3] – who is a make-up artist – seems to really understand that women from all across the pigment range need make-up that makes sense for them. But, is it necessary to market on the exotic factor in order to catch the attention of these women, and others? I mean, maybe it is – the gaudy, silk-wrapped display got my attention in a hurry but the names stopped me from buying the products.

But of course, this is very personal – I would be more prone to buying Urban Decay’s Big Fatty Mascara [4] or Urban Ammo Eye Palette [5] -- with colors like Smog and Maui Wowie – because I feel like they are kind-of ironically tackling the whole beauty market and having a bit of fun with it. And I am one of those girls who came to make-up late in life and still don’t really have the hang of it. Whenever I go into Sephora, I feel kind of guilty anyway, like I am supporting some huge fucked-up industry. Plus, one time I had a REALLY [6] bad experience there.

But, I have been thinking about the Global Goddess line as my Walgreen’s make-up dries up. To tell you the truth, I’ve been considering going back and picking up some of Vadhera’s products. Does that make me a sell-out?