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Asian Baby in United Color of Benetton Ad

Lisa Lee - May 13, 2008

I came across this on Facebook the other day (yes yes, I have a Facebook account and so does Hyphen [1]) and am I just crazy? Is this old and I just didn't notice it before?

And if I did notice it before, is this image more relevant today?
asianbaby.jpg
United Colors of Benetton [2] has been known for its edgy ads, and of course, the diverse models. I admit. I don't own anything that's a UCB item but I do like their image. But what do you see when you look at this image? Unfortunate for me, I see a young Madonna trying to adopt, well, a baby. Ok no seriously. Tell me what you see, because I am not exactly sure what United Colors of Benetton was trying to do here. Help me grasp the meaning of this!
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Source URL:https://hyphenmagazine.com/blog/2008/05/asian-baby-united-color-benetton-ad

Links
[1] http://www.facebook.com/pages/Hyphen-magazine/8726432652 [2] http://www.benetton.com/html/index.shtml [3] https://hyphenmagazine.com/categories/columns [4] https://hyphenmagazine.com/categories/media [5] https://hyphenmagazine.com/categories/race