Rebecca Ruiz

Desi Media's Next Generation

A flameout by MTV isn't slowing down growth for South Asian publishers and broadcasters in local markets and on the Internet.

WITH STORIES ABOUT speed dating and South Asian-inspired architecture, Ego Magazine isn't your parents' community rag. Actually, it isn't even a rag, but an Internet destination. Egothemag.com visitors aren't looking for a calendar of community events or a good travel agent, instead they'll find fiction with a global perspective, reviews of the hippest new music and art, and interviews with gay desis.