A survey of 2000 people of color (Asian, African American, Latino, Native American, Arab American) by New California Media found that 45% of respondents prefer to get their news through the ethnic media. They conclude that 13% of all adults in the US get most of their news through ethnic-specific outlets, and that 64 million adults have regular contact with ethnic media. We only need 1 million to subscribe to Hyphen. Heck, we'd be pretty happy with just a few hundred thousand. Okay, granted --when they say "ethnic media" they are usually referring to foreign-language tv, radio, and print. But media like Hyphen are on the rise --ethnic specific but in English. Obviously, there are huge differences between Hyphen and newspaper printed in Hindi, Chinese or Thai. We're serving an readership that has grown up here and has a different set of issues and sensibilities than a recent immigrant. And we know you're out there. So where are you, english-speaking, Asian American lovers of ethnic media? AAs are the fastest-growing ethnic minority in the US. We are well educated, a good percentage has a high income. Why isn't there a single profitable general interest magazine for Asian America out there? Hyphen isn't profitable, we're a struggling nonprofit. aMagazine died after 10 years of operation. Yolk Magazine bit the dust, too, though their t-shirt division is still operating (those shirts that say "Got Rice?"). More and more AA women's mags are out there, I guess figuring there's a big market for women trying to figure out how to put on eye shadow. Monolid is still in production, though not totally flush either --the website's main page still has an article from 2000 on it. So I pose the question: why isn't there a bigger demand for magazines like Hyphen --and our hypothetical competition? Why aren't there a range of Asian American magazines --for teens, for retirees, for the politically conservative, for the post-structuralist, for the career-minded, for the entrepeneurs? In a world where magazines like "California Fly Fisherman" sells, surely we're not overreaching ourselves.