So he took matters into his own hands and created a spoof using a photograph of his own face. He taped his posters up in Japantown and even managed to get his spoof brochures into the actual racks at the museum. Very clever.
Tsuchitani argues that the image the museum used perpetuates stereotypes. Sensual Asian women! Eastern mystique! I think he hits it right on the head. The ad campaign (created by the same agency that brought us the "Got Milk?" ads) had bothered me too. Seeing his spoof, I understand exactly why it did. Hmm, maybe we should ask him to do some work for Hyphen.