What Your Social Networking Site Says About You

November 6, 2007

The most recent one looks at the race breakdown of these sites, concluding that Asian Americans use sites like Xanga and Facebook way more than they are using MySpace.

Regarding race and ethnicity, the most pronounced findings concern students of Hispanic and Asian origin. Hispanic students are significantly less likely to use Facebook (60% compared to 75% or more for other groups), whereas they are much more likely than others to use MySpace (73% among Hispanic students compared to 58% or less among all others). In contrast, like White students, Asian and Asian American students are much more likely to use Facebook than others, but they are significantly less likely to use MySpace. Additionally, this group of students is especially active on Xanga and Friendster compared to others.

Have people noticed this? I don’t count in any of these surveys cause I’m old, but I did just join Facebook and it is easier on the eyes than MySpace. Xanga does seem to be a primarily Asian space. Does it matter?

Do people remember the early social networking spaces for Asian Americans like Asian Avenue and the now-defunct South Asian-focused ChaiTime.com? What are active/popular social networking sites specifically for Asian Americans now? And with Facebook, do people actually use these?

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