Thakoon, who moved to Omaha, NE
from Thailand when he was 11, is known for his playful prints and
sporty, youthful designs. Taught to sew by his grandmother, he was a
fashion writer first before deciding to try designing himself and going
to Parsons School of Design. With a CFDA award under his belt (that's
Council of Fashion Designers of America), and a shout-out as one of
America's up-and-coming designers in Vanity Fair's September issue (the magazine featured six Asian Americans in that story), he's already
been a fashion darling for a while. But the Target collection will
probably help make him more of a household name for those of us who
don't do our shopping at Barney's and Bergdorf Goodman.
I have to admit that Target has put a lot of designers on my radar,
including a few Asian Americans. Past Asian Americans designers who
have collaborated with Target include another designer featured in that
Vanity Fair story, Richard Chai, and handbag designers Joy Gryson and Rafe Totengco. Richard Chai's collection came out over the summer and has been by far one of
my favorites from the GO International line. What can I say? The man got me to wear loud prints that I normally wouldn't touch because the cuts were well-constructed and surprisingly flattering.
Anyhoo, here's a short video of Thakoon talking about his collection. The GO International collections have been kind of hit or miss quality-wise, so I hope this one is well-made. I'm also hoping there's a Phillip Lim for Target line somewhere in the works.