Asianspotting in LensCrafters Ad

January 11, 2010

Meant to put this up a while back. Look what I found! As someone who started wearing glasses before the tender age of nine, I find this advertisement pretty endearing. I think it goes without saying that there is definitely a much higher demand for glasses in East Asian countries, and with the increase of immigrants from those countries, I wonder if LensCrafters is trying to tap into that Asian/Asian American market. Or maybe they just can't tell the difference between Asians and Asian Americans and think that both have terrible eyesight.

Anyway I am done rambling. Enjoy the cuteness on this lovely Monday.



Lisa Lee


Lisa Lee works in User Operations at Facebook, and has more than five years of nonprofit experience in marketing and communications for multicultural arts and cultural organizations.