CAAMFest 36, May 10-24

Mr. Hyphen 2011 Designers: Estrella Tadeo

November 3, 2011

Designer Estrella Tadeo (second from the right).

It’s a name you’ve probably heard before. Nestled in the
Mission neighborhood in San Francisco, Estrella Tadeo and her co-op boutique,
The Mission Statement, have been making waves in the fashion scene. And
for the third consecutive year, this amazing designer will be dressing the Mr.
Hyphen contestants.

Known for her unique style and impeccable tailoring, Tadeo's background in fine arts translates into her designs. Each piece is sculpted and
works visually and ergonomically with the body to make sure that it's pleasing to look at from all angles. Tadeo’s style is clean and sophisticated; she doesn’t design
for the masses, but aims to create pieces that defy age.

“Clothing is not for mere function, it’s your 'packaging,'"
Tadeo says.

In respect of that, Tadeo makes sure that each piece is a
work of art and a vehicle for self-expression. Although she labors over each piece like a sculpture, her joy for clothing has not wavered. But her interest in
business definitely has.

“The problem is, designing is really interesting to me but
handling my own clothing line isn’t,” Tadeo says.

Thankfully, she teamed up with 10 other talented designers,
all San Francisco locals, to open up a co-op boutique called The Mission
Statement. They collaborate and help each other with all aspects of the store, including retail, marketing and inventory. But with
so much talent combined under one roof, Estrella is surprised and grateful that
they do not feel competitive with each other.

“Even when there is
overlap, we are incredibly respectful of each other’s work,” Estrella said. “Our
designs are very much coming from confident and individual perspectives,”

In regard to her own work, Tadeo bears in mind the
importance of execution to make her pieces successful.

“The most interesting things can be so simple but executed
with such integrity you can’t help but applaud it.”

And applaud we will. With clean, minimal, and timeless designs,
this self proclaimed work horse continues to blur the line between basic and
extraordinary. We can expect nothing short of amazing outfits on our Mr. Hyphen
contestants this year.

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