Gelaine Santiago

Gelaine Santiago is a speaker, writer and social entrepreneur. Her mission is to build an ecosystem of BIPOC-owned businesses that create wealth to uplift marginalized communities. She’s the co-founder and CEO of Cambio & Co., a Filipino jewelry company that provides sustainable livelihood for artisans in the Philippines and empowers Filipinos in the diaspora to #WearYourHeritage. She’s also the CEO of Sinta & Co., a boutique for socially conscious Filipino weddings. Gelaine is also the creative behind Fierce Fans Forever, a weekly newsletter about content marketing and authentic storytelling for e-commerce founders. Connect with her at www.gelainesantiago.com and on Instagram @gelainesantiago.

Wear Your Heritage: How Asian Americans Are Claiming Their Power By Reclaiming Their Fashion

Gelaine Santiago - May 18, 2021

In an article for Wired after the Atlanta shootings, Jerrine Tan wrote about the experience of being Asian in America. She described how lately, even going for a walk in her neighborhood, she’d wear a disguise — putting on drab clothes, big sunglasses and a hat — "Under my hat, behind my sunglasses and mask, who could know who or what I was?” If she made herself look as invisible as possible, would she still wind up a target?