I'm Famous in Bollywood

Boast a little brown with Desi Threads

May 1, 2006

So maybe your shirt says you’re famous in Bollywood but you’re actually…not. Shhh, we won’t tell. While DJing in Houston, founder Pankaj Patel realized that a lot of party-goers wanted to wear their brown pride on their sleeves. Bharat Mata being his mother of invention, Patel founded Desi Threads. Patel flaunts a series of modified logos where “Intel Inside” becomes “Desi Inside.” Some of his top-selling prints include “Wanna Play my Tablas?” and “Brown on the Outside, Sweet on the Inside.” His first shirt though? The unisex “OM” tee. “I’m not particularly religious,” Patel explains, “but I thought it would be a good place to start.” www.desithreads.com —S.B.

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