Cho concludes that the source of this new allure most likely comes from Korean Americans' growing demographic and economic weight in the US.
"According to the 2000 Census data, made available by Center for Korean American and Korean Studies, there are 1.08 million Korean people living in the US, approximately 44 percent in California and 20 percent in the New York and New Jersey combined. Koreans are among the top three in educational attainment and household income among the immigrant populations. That pop cultural exchange works both ways."
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