I did a double-take today when I was perusing through the news. It wasn't because the July issue of Entrepreneur magazine featured Peter Mui, the founder of a high-end apparel company on the cover. It was the fact that my eye caught the words: Yellow Man.

"Yellow Man?" I thought, rather scandalized.; "Surely they didn't write a headline like that?!"

But yes, born and raised in Oklahoma, Peter Mui decided to brand his line of clothing and call it YellowMan. It was a way of expressing himself "rebelliously. Apparently, it wasn't enough to sell high quality clothes - the brand itself had to make a huge statement.

As he says on his site: "Your skin is the largest organ of your body. What you are born with is what you've got for the rest of your life. It defines who you are. And no matter what color it is, it's beautiful. And so it is that he thumbs his nose on the derogatory label "Yellow," and instead declares it a badge of integrity and pride for those who dare to be different."

The clothing apparel gathers together some of the most interesting tattoo art from a variety of artists and styles, such as Maori tribal, American traditional, Japanese Irezumi, and much more. YellowMan promises that snowboards are coming soon. (If I hadn't already splurged on one this year, I would be one of the first in line for that!)

It's interesting to me how this is another example of how to adopt a once derogatory term and make it into something... cool, perhaps?